Cut the Rope Bags Popcorn Promo

The new partnership with Kernels Popcorn begins rolling out at retailers this month.

At launch, each popcorn pail also includes a Cut The Rope grab bag filled with the collectible mini-figures, called Nommies, as well as special access to new levels in the game app.

“We are delighted to partner with Kernels on this excellent program with its one-of-a-kind promotion,” says Robert Miller, president, Studio Licensing. “This is a strong example of how diverse the Cut the Rope licensing program is, with yet another unique way to reach fans. The gift with purchase is also a great opportunity to support the cross-promotion of the wider toy program.