'Cuphead' Gains a Host of New Partners

King Features has announced a roster of international deals for Studio MDHR’s gaming property “Cuphead.” U.K. agency Allsorts Licensing brokered the deals.

License Global

September 25, 2018

1 Min Read

King Features has announced a roster of international deals for Studio MDHR’s gaming property “Cuphead.”

U.K. agency Allsorts Licensing brokered the deals.

New partners include:

  • Insert Coin Clothing for a line of gaming-inspired apparel including t-shirts, sweatshirts, hats and more that will be available worldwide via InsertCoinClothing.com.

  • Trademark products for outerwear, hats, t-shirts and more in the U.K. and Ireland and;

  • GB Eye for “Cuphead” posters, framed prints, mugs, badge sets, cardholders and more throughout major European territories.

“Since its launch last fall, we’ve seen demand for ‘Cuphead’ explode as the property has become a true international sensation,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “With the new DLC pack launching next year, the game’s fan base will only continue to grow, and we are excited to bring fans around the world new ways to showcase their love for Cuphead and Mugman.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like