U.K. agency Allsorts Licensing brokered the deals.
New partners include:
- Insert Coin Clothing for a line of gaming-inspired apparel including t-shirts, sweatshirts, hats and more that will be available worldwide via InsertCoinClothing.com.
- Trademark products for outerwear, hats, t-shirts and more in the U.K. and Ireland and;
- GB Eye for “Cuphead” posters, framed prints, mugs, badge sets, cardholders and more throughout major European territories.
“Since its launch last fall, we’ve seen demand for ‘Cuphead’ explode as the property has become a true international sensation,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “With the new DLC pack launching next year, the game’s fan base will only continue to grow, and we are excited to bring fans around the world new ways to showcase their love for Cuphead and Mugman.”
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