Cupcake Digital has partnered with MGA Entertainment to develop a diverse range of new Lalaloopsy “Sew Magical, Sew Cute” apps.
The agreement covers a range of storybook and imaginative play apps that will tie in with the adventures of the Lalaloopsy doll characters.

In addition to one-off apps, Cupcake Digital will develop narrated storybooks to be added to its "iStoryTime Library" app. The apps will begin to roll out in 2015 and will be available on the App Store, Amazon Appstore for Android and Google Play, as well as for Nook and Nabi devices.