April 6, 2018
New promotion includes 'Plants vs. Zombies' themed popcorn.
PopCap Games has paired with ConAgra Foods for a new promotion that is featuring "Plants vs. Zombies" on Act II and Del Monte consumable products in Mexico.
The promotion, which runs through November, features characters from the mobile game on Act II microwave popcorn and Del Monte ketchup. ConAgra has also released exclusive Plant and Zombie-flavored green and purple popcorn.
The new deal marks a period of continued growth for the brand in Latin American. Other new licenses recently signed on in the region include Editorial Nueva Idea (activity books in Argentina, Uruguay, Paraguay and Bolivia), Grupo Waisgold (vitamin gummies in Mexico) and Prexio (stationary and novelties in Peru), as well as renewing partners such as MIC (apparel in Columbia and Venezuela) and Impulsorra Arra (footwear in Mexico).
The brand is represented for licensing by Tycoon.
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