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August 19, 2022
A licensing agreement has been reached between mobile game, “Clash of Kings” and Dunhuang Inspiration – part of the Dunhuang Culture & Tourism Group.
“For games like ‘Clash Of Kings’, licensing cultural IP in this way allows them to bring a whole new layer of discovery, experience and novelty for gamers to enjoy that is totally unique to them,” says Sun Xiaoqiang, chairman, Dunhuang Culture & Tourism Group. “For Dunhuang Inspiration licensing our IP brings a whole new audience to Dunhuang’s legacies and allows them to live beyond the physical realm of the site. Everyone wins.”
The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives “Clash of Kings" exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city and UNESCO World Heritage site, located on the Silk Road.
“It has been a great adventure to create the Dunhuang episode of ‘Clash of Kings’,” says Liu Fangshuo, producer, Clash of Kings. “Working with Dunhuang Inspiration and ARTiSTORY to bring it all to life has been a rewarding experience and we can’t wait to introduce Dunhuang to our global community of players.”
The IP will feature in a new episode of “Clash of Kings” entitled “Dunhuang Civilization”, which launched on Aug. 4, giving the game’s 300+ million players the chance to explore the ancient city of Dunhuang in a way never seen before.
“The deal between ‘Clash of Kings’ and Dunhuang Inspiration indicates how mobile and video games are responding to consumer demand for greater authenticity, realism and – most importantly – totally unique experiences via the games they play,” says Jing Han, co-founder, ARTiSTORY. “Allowing gamers to experience real, living history and culture can achieve this like nothing else can and we are seeing other museums and cultural institutions seeking opportunities in the gaming world.”
The game can be downloaded from Google, App Store and Amazon.
Read more about:ARTiSTORY
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