Kids in Australia and New Zealand will be able to purchase Clarks shoes inspired by “Minecraft.”

License Global

January 21, 2021

1 Min Read

Clarks has announced a collection of “Minecraft” school shoes for the Australian and New Zealand market.

In a deal brokered by “Minecraft’s” Australian and New Zealand licensing agency, Merchantwise Licensing, the extensive Clarks x “Minecraft” range for boys and girls comes in several color ways including blush/navy, blush/white, black, navy/cobalt, black/lime and black/white.

Available in both lace and self-fastening options, the range is now exclusively available from Clarks, Shoes and Sox, Myer, The Trybe and Hannahs. Each pair comes in a themed “Minecraft” box containing a hidden “Minecraft” collectible toy.

“As the most popular video game brand amongst Australian boys and girls 7-14 years, there is no doubt these Minecraft school shoes are going to be the must-have hot property for Australian and New Zealand kids returning to school this year,” says Kerryn McCormack, general manager, Merchantwise Licensing. “As the first ever ‘Minecraft’ school shoe to be created, we are incredibly proud of this partnership which is being significantly supported by our wonderful local retailer partners, Clarks, Shoes and Sox, Myer, The Trybe and Hannahs.”

“Minecraft,” from Microsoft’s Mojang Studios, is the best-selling video game in history with more than 126 million unique monthly players and more than 200 million copies sold worldwide. It is also the most popular video game brand amongst Australian boys and girls aged 7- 14 years old.


Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like