Clarks has announced a collection of “Minecraft” school shoes for the Australian and New Zealand market.
In a deal brokered by “Minecraft’s” Australian and New Zealand licensing agency, Merchantwise Licensing, the extensive Clarks x “Minecraft” range for boys and girls comes in several color ways including blush/navy, blush/white, black, navy/cobalt, black/lime and black/white.
Available in both lace and self-fastening options, the range is now exclusively available from Clarks, Shoes and Sox, Myer, The Trybe and Hannahs. Each pair comes in a themed “Minecraft” box containing a hidden “Minecraft” collectible toy.
“As the most popular video game brand amongst Australian boys and girls 7-14 years, there is no doubt these Minecraft school shoes are going to be the must-have hot property for Australian and New Zealand kids returning to school this year,” says Kerryn McCormack, general manager, Merchantwise Licensing. “As the first ever ‘Minecraft’ school shoe to be created, we are incredibly proud of this partnership which is being significantly supported by our wonderful local retailer partners, Clarks, Shoes and Sox, Myer, The Trybe and Hannahs.”
“Minecraft,” from Microsoft’s Mojang Studios, is the best-selling video game in history with more than 126 million unique monthly players and more than 200 million copies sold worldwide. It is also the most popular video game brand amongst Australian boys and girls aged 7- 14 years old.