Animoca Brands and its subsidiary “The Sandbox,” a leading decentralized gaming virtual world, announced it is partnering with Cloudco Entertainment, the owner, content producer and global distributor of the Care Bears intellectual property, to bring the Care Bears and their Care-a-Lot world to “The Sandbox” metaverse.
Through the agreement, “The Sandbox” players will be able to explore a virtual Care-a-Lot setting as well as purchase Care Bears-themed in-game content for use in their own game worlds.
“We look forward to bringing the Care Bears into a new gaming universe and creating a new
generation of family entertainment experiences,” says Sean Gorman, president, Cloudco
Entertainment. “Working with The Sandbox team to build an authentic Care-a-Lot in the metaverse will allow Care Bears fans to interact with the world and each other in a fun and imaginative virtual theme park setting.”
So far, “The Sandbox” has secured more than 50 partnerships, including Care Bears, Atari, CryptoKitties and Shaun the Sheep, to build a “play-to-earn” platform that offers virtual worlds and game experiences owned and created by players. Under the terms of the Care Bears agreement for “The Sandbox,” Cloudco will receive large digital spaces, known as lands, in the gaming metaverse. On these Lands, a 3D voxelized version of the Care Bears’ Care-a-Lot kingdom will be made available to players when “The Sandbox” publicly launches later this year.
Furthermore, Cloudco and “The Sandbox” have the right to produce and distribute Care Bears-inspired collectible in-game assets for game creators to use in their own games, tokenized on the blockchain as non-fungible tokens (NFTs). Players will be able to explore a virtual Care-a-Lot setting, complete with Care Bears-themed environment, attractions, games and buildings with which to interact. “The Sandbox” is designed to support deeply immersive gaming experiences that can be shared socially, and players will be able to meet and chat in The Sandbox
Care-a-Lot world using their Avatar characters in addition to playing together.
“We’re pleased to welcome the Care Bears license into The Sandbox virtual world, inviting family friendly entertainment brands that our players have grown up with to participate in the next digital revolution where virtual worlds are 100 percent made, governed and owned by players,” says Sebastien Borget, chief operating officer and co-founder, “The Sandbox.” “We are creating an appealing gaming metaverse that aims at attracting mainstream gamers and creators through their favorite brands, to build great experiences.”