Electronic Arts and Firemonkeys Studio have announced a partnership with Cloudco Entertainment-owned Care Bears and “The Sims” FreePlay.
This Halloween, Grumpy, Share and Trick-Or-Sweet Bear arrive in SimTown for a mobile gaming experience. Two special events combine outfits, build mode items and playful in-game events from Oct. 6-31.
To further celebrate the partnership, The Sims FreePlay and Cloudco Entertainment have designed an exclusive t-shirt, to be sold exclusively through HotTopic from Sept. 28- Nov. 30. With all proceeds being donated to Care Bears’ charitable partner, CARE, the merchandise reflects inclusion by engaging nostalgic Gen Y and Gen Z fans of both franchises.
“This is the first time in The Sims FreePlay’s 8-year history where the development team have integrated a special brand like Care Bears and created two bespoke live events,” says Joe Donoghye, general manager, EA Firemonkeys. “The results will allow our millions of players, plus new and nostalgic fans of Care Bears, to tap into different creative elements of Sims gameplay, no matter how they enjoy playing our game, whether they’re a stylist, builder or a storyteller.”
Fans can experience the sharing and caring of the Halloween fun by downloading The Sims FreePlay for their devices, here.