“We are always looking for new ways to surprise our fans and partnering with a strong brand-focused company such as Capcom is a natural fit for us,” says Jill Koch, vice president of brand management and marketing, Sanrio. “Hello Kitty and Street Fighter have a dedicated core following around the world and our collaboration brings the legacy of both brands together in a fun and unexpected way.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.