Players who purchase participating Butterfinger products can score special in-game gear.

License Global

May 12, 2022

1 Min Read
Promotional Image for the Butterfinger x Pubg Mobile collab, showcasing what players can receive in-game.
Promotional Image for the Butterfinger x PBUG Mobile collab, showcasing what players can receive in-game.Ferrero North America

Butterfinger and PUBG MOBILE, a mobile video game, team up to celebrate its new Version 2.0 update by offering fans exclusive in-game items in Butterfinger's iconic blue and yellow colors. The three items include a Butterfinger parachute, Butterfinger buggy and Butterfinger set.   

"We are thrilled to bring PUBG MOBILE fans fun, new exclusive items," says Miguel Zorrilla, senior director, marketing, Butterfinger. "Butterfinger is part of the gaming community and we are proud to work with great brands like PUBG MOBILE that offer unique and exciting experiences to gamers."  

From now until Aug. 31, players who purchase two Butterfinger bars or one Fun Size Butterfinger bag will be able to receive an in-game featured accessory. 

"Our PUBG MOBILE players are always hungry for new in-game content, so we couldn't be more excited to partner with Butterfinger to offer fans this sweet new experience," says Anthony Crouts, senior director, marketing, PUBG MOBILE. "This collaboration uniquely incorporates Butterfinger's distinct design and charm into the PUBG MOBILE world – we can't wait for our players to start engaging with it." 

In October of this year, PUBG inked a partnership with Liverpool Football club.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like