Trademark, Rubber Road, Imagine 8 and more are on board to support the new video game from BioWare and EA.

Bulldog Licensing has tapped a raft of partners for the U.K. video game property “Mass Effect: Andromeda,” which was released today.

New licensees include Trademark for apparel; Insert Coin for apparel; Rubber Road for apparel and accessories; Level Up Wear for apparel and accessories; Imagine 8 for gift and stationery; and GB Eye for wall décor, badges, travel card holders, mugs, keyrings, stationery and glassware.

“‘Mass Effect: Andromeda’ is part of one of the biggest video game franchises on the planet, so there is huge anticipation about this launch,” says Rob Corney, managing director, Bulldog. “Licensees are understandably keen to tap into this excitement and there is a very strong program in place, which is only going to get bigger–as this is one hot brand!”

“Mass Effect: Andromeda” is the fourth installment in the “Mass Effect” series of sci-fi shooter games, developed by BioWare and published by EA. In the new game, players will take the role of a Pathfinder, a soldier tasked with discovering new planets in the Andromeda Galaxy.

The new merchandise is slated to launch in a host of major retailers throughout Europe.