Bulldog Licensing has been appointed to represent “PUBG: Battlegrounds,” the battle royale game from game company, Krafton.

In “PUBG: Battlegrounds” up to 100 participants parachute onto strategic locations in a winner-takes-all showdown. Survivors must locate and scavenge their own weapons, vehicles and supplies, and defeat other players in a visually and tactically rich battleground.

When “PUBG: Battlegrounds” launched into Steam Early Access in 2017, it popularized the battle royale game genre. Before going free-to-play, the game sold more than 75 million copies across PC and consoles. Its popularity has led to in-game collaborations and brand promotions in partnership with soccer players like Son Heung-min and Neymar Jr, actors including Don Lee and pop stars like BLACKPINK. Major football clubs including Liverpool FC and vehicle and motorcycle brands including Maserati and Maclaren have also entered collabs.

Now the brand has appointed Bulldog Licensing to develop licensed merchandise for the European market in several categories, including adult apparel, collectibles, gifts, novelties, accessories, housewares, publishing and, of course, game peripherals.

“‘PUBG: Battlegrounds’ is a video game like no other, defining a genre and gaining a devoted following and near-legendary status in only a few years,” says Rob Corney, managing director, Bulldog Licensing Group. “This is the perfect time to build on the stratospheric awareness of the brand as its fans seek out PUBG-branded merchandise to underline their devotion to this ground-breaking game.”

“PUBG: Battlegrounds” is free on PC, Xbox One, PS4, Xbox Series X|S and PS5.