Sponsored By

Bridge to Represent 2K in EMEA

The EMEA region will see 2K products represented by Bridge.

License Global

April 24, 2020

1 Min Read

Bridge has been appointed by video game publisher 2K to promote several of its leading franchises including “NBA 2K,” “WWE 2K” and “Borderlands” across EMEA throughout 2020/21 following a pitch process. 

Bridge will source and secure influential brand partners across the region, with creative opportunities including in-game integration, brand collaboration and sponsorship. In addition, Bridge will use its bespoke brand matcher software alongside AI-powered insight and research tools to meet 2K’s needs. The agency is retained by several major studios and entertainment rights holders to negotiate and deliver partnership campaigns.

“‘NBA 2K,’ ‘WWE 2K’ and ‘Borderlands’ are three of the best-selling video game franchises on the market, each bringing vast opportunity for unique, integrated partnerships that will engage customers and grow brand loyalty,” says Rich Barnes, chief executive officer, Bridge. “We want to begin conversations with brands that are seeking to align themselves with a premier publisher and gain access to vast global audiences.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like