Bridge to Represent 2K in EMEA

Bridge has been appointed by video game publisher 2K to promote several of its leading franchises including “NBA 2K,” “WWE 2K” and “Borderlands” across EMEA throughout 2020/21 following a pitch process. 

Bridge will source and secure influential brand partners across the region, with creative opportunities including in-game integration, brand collaboration and sponsorship. In addition, Bridge will use its bespoke brand matcher software alongside AI-powered insight and research tools to meet 2K’s needs. The agency is retained by several major studios and entertainment rights holders to negotiate and deliver partnership campaigns.

“‘NBA 2K,’ ‘WWE 2K’ and ‘Borderlands’ are three of the best-selling video game franchises on the market, each bringing vast opportunity for unique, integrated partnerships that will engage customers and grow brand loyalty,” says Rich Barnes, chief executive officer, Bridge. “We want to begin conversations with brands that are seeking to align themselves with a premier publisher and gain access to vast global audiences.”