Brick by Brick: Tetris Builds New Licensing Roster with Wildbrain CPLG

Ahead of World Tetris Day (June 6), WildBrain CPLG has constructed a new roster of European deals for the video game brand Tetris.

License Global, Content Editor

June 1, 2021

1 Min Read
NatufoodTetris_1.jpg

WildBrain CPLG is bringing “Tetris” to a raft of categories including apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware. 

One of the key appointments behind this new stable of European licensing deals, Zara will create a collection of men’s T-shirts with designs inspired by the colorful brand. Diakkis Imports in Greece will create a back-to-school range for AW21, featuring bags, pencil cases and stationery. Polish textile distributor Carbotex will launch a home textiles range that brings bedding, towels and pillows to the market in October, followed by a 2022 apparel drop. Displate will launch a new range of metal posters based on the game's iconic imagery later this year. 

WildBrain CPLG Germany, Austria and Switzerland will add to the list of deals with Natür Food Ventures for Tetris-themed gummies in collaboration with the Powerbeärs brand this month. Spreadshirt is also launching a print-on-demand range while Tendam will produce T-shirts and pajamas across Europe, Latin America and the Middle East in July.  

“We continue to see significant licensing opportunities for gaming properties particularly with brands such as Tetris, that bring a strong sense of nostalgia and resonate favorably with consumers,” says Pau Pascual, vice president, Southern Europe, managing director, Iberia and MENA, WildBrain CPLG. “As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilized the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”  

“Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East,” says Maya Rogers, president and chief executive officer, Tetris. “We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”  

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like