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Brick by Brick: Tetris Builds New Licensing Roster with Wildbrain CPLG

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Ahead of World Tetris Day (June 6), WildBrain CPLG has constructed a new roster of European deals for the video game brand Tetris.

WildBrain CPLG is bringing “Tetris” to a raft of categories including apparel, back-to-school accessories, fast-moving consumer goods (FMCG) and homeware. 

One of the key appointments behind this new stable of European licensing deals, Zara will create a collection of men’s T-shirts with designs inspired by the colorful brand. Diakkis Imports in Greece will create a back-to-school range for AW21, featuring bags, pencil cases and stationery. Polish textile distributor Carbotex will launch a home textiles range that brings bedding, towels and pillows to the market in October, followed by a 2022 apparel drop. Displate will launch a new range of metal posters based on the game's iconic imagery later this year. 

WildBrain CPLG Germany, Austria and Switzerland will add to the list of deals with Natür Food Ventures for Tetris-themed gummies in collaboration with the Powerbeärs brand this month. Spreadshirt is also launching a print-on-demand range while Tendam will produce T-shirts and pajamas across Europe, Latin America and the Middle East in July.  

“We continue to see significant licensing opportunities for gaming properties particularly with brands such as Tetris, that bring a strong sense of nostalgia and resonate favorably with consumers,” says Pau Pascual, vice president, Southern Europe, managing director, Iberia and MENA, WildBrain CPLG. “As we accelerate the Tetris brand’s consumer products footprint in key markets, it’s fantastic to welcome these new partners who have successfully utilized the brand’s iconic gameplay and imagery to develop fun, unique and creative product ranges.”  

“Never before has the Tetris brand offered such an amazing range of fun, modern lifestyle products for consumers across Europe and the Middle East,” says Maya Rogers, president and chief executive officer, Tetris. “We are continuously impressed with WildBrain CPLG’s ongoing effort to grow the brand’s presence in these markets with unique merchandise collaborations that truly speak to the varied interests of fans. We look forward to seeing fan reaction as each product line hits stores.”  

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