Brand Central to Rep ‘Musical.ly’

“Musical.ly,” a video social network app, has selected Brand Central to develop a consumer products program based on its music platform.

April 6, 2018

Agency is planning a full licensing program for the music-based social media network.

Under the terms of the agreement, Brand Central plans to create a variety of retail programs in product categories including apparel, accessories, consumer electronics, home décor, toys, health and beauty, back-to-school and more.

“‘Musical.ly’ is the biggest platform on the planet right now for every kid empowered by music,” says Ross Misher, chief executive officer, Brand Central. “The platform is creating our next digital stars right on our smartphones and we want to further broaden the ‘Musical.ly’ lifestyle into a full range of consumer products.”

“Musicaly.ly” is a platform for creating, sharing and discovering short videos. With more than 140 million users, the app sees millions of people every day express themselves through singing, dancing, comedy and lip syncing. The app is available via the App Store, Google Play and Amazon, and is available in

20 countries.