Brand Central Deals for 'Musical.ly'

Brand Central has signed on a raft of new North American licensing partners for the entertainment and social networking app “Musical.ly.”

April 6, 2018

North American partners are on board to create apparel, stationery, electronics and more for the social networking app.

New licensees include:

Jerry Leigh of CA for apparel in the U.S. (master partner);
JCorp Inc. for apparel in Canada (master partner);
Quest USA Corp for tech/consumer electronics in the U.S., Canada and Mexico;
American Marketing Enterprises for sleepwear in the U.S.;
Jammers Apparel Group for sleepwear in Canada;
Iscream, a division of the Mines Press for bags, backpacks and home accessories in the U.S. and Canada;
Tween Team Agency for stationery and back-to-school supplies in the U.S. and Canada; and
SGCompanies for footwear in the U.S., Canada and Mexico.

“‘Musical.ly’ is a pop culture phenomenon trending with teens around the world. The brand is a social platform that has transcended into a lifestyle brand with a passionate fan base,” says Ross Misher, chief executive officer, Brand Central. “The demand for ‘Musical.ly’ merchandise is at a fever pitch and we are thrilled to help deliver merchandise that will satisfy the demand.”