Acquisition to expand development pipeline for “World of Warcraft.”

License Global

July 1, 2022

2 Min Read
Blizzard Entertainment logo.
Blizzard Entertainment logo.Blizzard Entertainment

Blizzard Entertainment has closed the acquisition of Boston-based studio Proletariat to better serve players in the multiplayer online role-playing game, “World of Warcraft.” 

"Over the next two years we plan to hire hundreds of the best developers to serve the needs of our ‘World of Warcraft’ players,” says Bobby Kotick, chief executive officer, Activision Blizzard

 “The extraordinary team at Proletariat will be a key component of our talent acquisition efforts.” 

“We are putting players at the forefront of everything we do, and we are working hard to both meet and exceed their expectations,” says Mike Ybarra, president, Blizzard Entertainment. “A critical part of taking care of players is taking care of our teams – making sure we have the resources to produce experiences our communities will love while giving our teams space to explore even more creative opportunities within their projects. Proletariat is a perfect fit for supporting Blizzard’s mission in bringing high-quality content to our players more often.” 

“We are incredibly excited to be joining Blizzard Entertainment,” says Seth Sivak, co-founder and chief executive officer, Proletariat. “Our team has always strived to put players first, and in working with the ‘World of Warcraft’ team, we have learned that we are completely aligned in our commitments to innovation, quality, investing in our talent, authentic communication, and representation – both in and out of the games we make. ‘World of Warcraft’ is one of the most influential games ever made and we can’t wait to be a part of that legacy and to help build an even brighter future for Azeroth.” 

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“We are proud to be working with Proletariat as we further expand our development team and build towards welcoming more players into the ‘Warcraft’ universe,” says John Hight, general manager, ‘Warcraft’ franchise. “We’ve been listening to our community and making great changes to ‘World of Warcraft’ based on their feedback – bringing the talented Proletariat team into the fold allows us to explore even more ways we can surprise and delight players who call Azeroth home.” 


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