Blizzard Debuts New Merch at First GearFest

The first-ever Blizzard GearFest kicks off with a slate of new products for video game franchises such as “Overwatch” and “World of Warcraft.”

License Global

November 3, 2020

1 Min Read
GearFest Logo.png

Blizzard has announced a slate of new licensed merchandise during the kickoff of the inaugural Blizzard GearFest. 

The retail festivities include nearly 50 new products released at the Blizzard Gear Store. Blizzard launched the first wave of products on Nov. 2 and will debut the second wave on Nov. 16. 

New products come in collectibles, exclusive pins, figures, books, apparel and gear. Franchise products will span “Overwatch,” “World of Warcraft,” “Diablo,” “StarCraft,” “Hearthstone” and “Heroes of the Storm.” Some of Nov. 2’s more notable products released for Blizzard GearFest include:

  • “Overwatch” 2020 Blizzard GearFest Mercy Funko;

  • “Overwatch” D.Va Collectible IncrediBuild (from Insight Editions);

  • “World of Warcraft” 2020 Blizzard GearFest Illidan Funko;

  • “World of Warcraft” 2020 Blizzard GearFest Murloc Funko;

  • “World of Warcraft” 2020 Blizzard GearFest Sylvanas Funko;

  • “Hearthstone” Collector’s Edition Pin Set;

  • Blizzard Series 7 Blind Pack Pins 5 Pack;

  • Blizzard Series 7 Platinum Signature Pin Set;

  • Blizzard Series 7 Collector’s Edition Pin Set; and

  • Blizzard Series 4 Badges Booster Pack (4 Packs).  

The lineup follows another recent launch of merchandise, which debuted at Comic-Con@Home in July.

Read more about:

Blizzard Entertainment

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like