Beanstalk Extends Bruce Lee Mobile App Campaign

Bruce Lee Enterprises and OVO Energy have extended the Boost Lee campaign for the “Boost Power” mobile app, inspired by the martial artist.

License Global

February 15, 2019

1 Min Read

Beanstalk, the licensing agent for Bruce Lee Enterprises, brokered the deal with Born Licensing, licensing agent for OVO.

The “Boost Power” mobile app enables users to monitor their energy consumption and monthly bill, and the Boost Lee character introduces the product and shows the customer how to use the app.

The product launched February 2018 and has been extended through August.

“We’re delighted that the Boost Lee campaign for OVO Energy has been extended into 2019,” says Martin Cribbs, vice president, brand licensing, Beanstalk. “It’s a fun campaign and a great example of what can be done through personality rights licensing.”

Read more about:

Beanstalk

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like