Beanstalk, the licensing agent for Bruce Lee Enterprises, brokered the deal with Born Licensing, licensing agent for OVO.

The “Boost Power” mobile app enables users to monitor their energy consumption and monthly bill, and the Boost Lee character introduces the product and shows the customer how to use the app.

The product launched February 2018 and has been extended through August.

“We’re delighted that the Boost Lee campaign for OVO Energy has been extended into 2019,” says Martin Cribbs, vice president, brand licensing, Beanstalk. “It’s a fun campaign and a great example of what can be done through personality rights licensing.”