Bauer Hockey has announced a new partnership with hockey influencer and gaming star Andrew “Nasher” Telfer.

Nasher is the leading NHL gamer and a digital personality with connections to the hockey video gaming community. His stature in the community has led him to be part of the official broadcast team for the NHL’s Gaming World Championship and participate in the EA Sports NHL 20 later this year. The deal will see the gamer receive exclusive hockey equipment and hockey apparel from Bauer.

Bauer’s deal sees Nasher join the ranks of esports influencers who have partnered with traditional brands. Gamers such as Ninja have inked various deals with companies including Red Bull and NERF.