Banijay Brands Secures Deal with Tactile Games for ‘Simon’s Cat’

Banijay Brands, the commercial arm of Banijay, has announced a deal with developer, Tactile Games, for “Simon’s Cat” (part of Banijay UK). Under the agreement, Tactile Games has licensed the gaming rights for the brand for a six-year term. 

“Simon’s Cat” features the antics of a mischievous white cat and his owner, Simon. Tactile Games has already produced three mobile games for the brand totaling more than 20 million downloads worldwide, with match-3 mobile title, “Simon’s Cat: Crunch Time,” bubble puzzle game, “Simon’s Cat: Pop Time” and the Apple Arcade exclusive match-3 game, “Simon’s Cat: Story Time.”  

“‘Simon’s Cat’ has a strong, passionate fanbase and the brand has already proven to be incredibly popular globally with mobile gamers,” says Mark Woollard, director, gaming and gambling, Banijay Brands. “Tactile Games has done a great job in nurturing the brand and delivering high-quality products in this space, and we cannot wait to see what it has in store next.” 

“In 2008, I was uploading a little feline animation to a strange new platform called YouTube,” says Simon Tofield, creator, “Simon’s Cat.” “It is mind-boggling that 15 years later, we have been able to create a whole world around ‘Simon’s Cat,’ that brings joy to audiences through such a variety of mediums. I love the creative freedom with gaming, as it allows us to explore even more of this fun and colorful world.” 

“We’re hugely excited to continue our successful commercial partnership with Banijay Brands,” says Paul Smith, head of studio, Tactile Games U.K. “Securing the long-term gaming rights will enable us to build upon our creative collaboration with the ‘Simon’s Cat’ team and publish new and engaging games for millions of fans around the world.”