The games will be released at the same time as a new “Smurfs” TV series to be aired around Europe and in the U.S. later this year. The casual games developed by Azerion add to its various platforms’ appeal for the pre-school and tween demographics.
Azerion’s developers will build on positive Smurf values for players. They will emphasize such ideas as teamwork, skills development and environmental awareness.
‘'We are more than thrilled and honored to be working with these iconiccharacters,” says Umut Akpinar, co-chief executive office, Azerion. “The Smurfs are among the funniest and most-loved comic book personalities ever created. Featuring them in our games portfolio will boost our engagement with players around the world.”
The addition of such an iconic IP to the portfolio is expected to add to user engagement levels for Azerion’s publisher partners and improve reach for advertisers targeting this type of audience.
“I am very happy with this beautiful partnership,” says Véronique Culliford, president, founder of IMPS, and daughter of Peyo, the Smurfs’ creator. “I have always played online and the idea of having five games specifically featuring my little Smurfs enchants me. I'm sure they will appeal to all Smurf fans, everywhere.”
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