Atari Enters the Fitness Game
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Created in partnership with the National Academy of Sports Medicine performance enhancement specialist Michael Porter, "Atari Fit" will feature more than 150 exercises including full-body circuit workouts, running programs and custom routines. Users then earn points to unlock games including "Pong," "Centipede" and "Super Breakout."
The mobile game also features a number of social features and will be compatible with the industry's top wearable health and fitness devices including Fitbit and RunKeeper. Other features include:
- The app will aggregate data from other fitness apps such as "Google Health," allowing users to track all of their fitness activity statistics in one place.
- Tracking capabilities to capture a user's distance, speed, pace, time and calories burned.
- The app will be integrated into the Walgreens Balance Rewards program interface, allowing Walgreens customers to earn Balance Rewards loyalty program points for participating in challenges that log steps taken.
"'Atari Fit' is the first fitness app to motivate and reward players with gameplay for being active in between gaming sessions," says Fred Chesnais, chief executive officer, Atari. "It's a gamified fitness experience with an Atari twist. Players are motivated to work toward their fitness goals, while offering a fun, competitive experience where they earn coins and can unlock their favorite classic Atari games. The team and leaderboard components are especially unique to the 'Atari Fit' experience, as players around the globe can exercise, play and get healthy together."
"Atari Fit" will be available for mobile devices in early 2015.