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'Anthem' Plays for Products

Bulldog Licensing has secured a number of deals on behalf of EA’s newest video game title "Anthem."

New partners include Level Up Wear, Rubber Road, Trademark Products and Abysse Corp for multiple product ranges that will span apparel, accessories and giftware.

"Anthem" is set in a world that was unfinished by the gods, where an evil faction threatens humanity. Players are invited to form groups of four to fight the evil forces and to collect in-game prizes.

"The fact that we are announcing such a number and variety of new partners illustrates the appetite for this highly anticipated game," says Lindsey Chester, retail licensing manager, Bulldog. "This is undoubtedly just the start of the licensing program, as this brand has great potential to build and extend into other categories."

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