Airline Neos has debuted a 737 adorned with classic imagery from the “Angry Birds” franchise.
Neos will be the first Italian airline to have personalized “Angry Birds” uniforms for flight crew. Passengers will be greeted on the runway by the characters from the upcoming “Angry Birds Movie 2” as part of the cross-promotional deal. Destinations getting the “Angry Birds” treatment include stops in Italy, the Canary Islands, the Balearic Islands, Israel and Egypt.
“Neos is continuously working to innovate as evidenced by our young, cutting-edge fleet, the many services on board, a wide range of destinations to explore and custom initiatives and collaborations that reflect the airline’s lively, dynamic philosophy,” says Aldo Sarnataro, chief executive officer, Neos, “‘Angry Birds’” is perfectly in line with our bolder, cheekier side, and we are thrilled to have the characters aboard as we await the release of the latest ‘Angry Birds’ film, The Angry Birds Movie 2.”
Italian agency Maurizio Distefano Licensing brokered the deal between Alpitour Group and “Angry Birds” creator Rovio Entertainment.
This isn’t the first travel deal for “Angry Brids.” The property was previously used to promote seaside resorts across the Mediterranean.