Sponsored By

‘Angry Birds’ Take to the Skies with Neos

Maurizio Distefano Licensing brokers deal that will see “Angry Birds” welcome passengers on upcoming Neos flights.

License Global

July 16, 2019

1 Min Read

Airline Neos has debuted a 737 adorned with classic imagery from the “Angry Birds” franchise.

Neos will be the first Italian airline to have personalized “Angry Birds” uniforms for flight crew. Passengers will be greeted on the runway by the characters from the upcoming “Angry Birds Movie 2” as part of the cross-promotional deal. Destinations getting the “Angry Birds” treatment include stops in Italy, the Canary Islands, the Balearic Islands, Israel and Egypt.

“Neos is continuously working to innovate as evidenced by our young, cutting-edge fleet, the many services on board, a wide range of destinations to explore and custom initiatives and collaborations that reflect the airline’s lively, dynamic philosophy,” says Aldo Sarnataro, chief executive officer, Neos, “‘Angry Birds’” is perfectly in line with our bolder, cheekier side, and we are thrilled to have the characters aboard as we await the release of the latest ‘Angry Birds’ film, The Angry Birds Movie 2.”

Italian agency Maurizio Distefano Licensing brokered the deal between Alpitour Group and “Angry Birds” creator Rovio Entertainment.

This isn’t the first travel deal for “Angry Brids.” The property was previously used to promote seaside resorts across the Mediterranean.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like