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‘Angry Birds,’ Smurfs Partnership Takes Flight

See the Smurfs in “Angry Birds Friends” for a week-long online event.

Smurfs will join the Angry Birds for a one-week event in the “Angry Birds Friends” game.

In the event, Smurfs character Gargamel has enlisted the “Angry Birds” piggies into his army, and they have managed to capture some Smurfs. It’s up to the Birds to set them free and send Gargamel packing.

Players can challenge their friends in three rounds of Smurf-themed “Angry Birds Friends” tournaments until May 2. Each tournament round contains eight all-new levels for a total of 24 new levels featuring Smurf-themed backgrounds and characters.

“I am very happy with this beautiful partnership,” says Véronique Culliford, founder, IMPS, owner of Smurfs, and daughter of Peyo, creator of Smurfs. “I have always adored ‘Angry Birds’ and the idea of making them play with our pretty Smurfs enchants me. I’m sure it will appeal to all of the respective fans as well.”

“I grew up reading the Smurfs’ comics, so they have definitely been a big part of my life,” says Kalvin Ou, game lead, Rovio Entertainment. “It’s a childhood dream to be able to work with these characters and I think ‘Angry Birds’ fans will be excited to see the birds and Smurfs work together in this event. I’m looking forward to Smurfing this one out of the Smurf!”

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