Angry Birds Lands Ion8 Licensee

Rovio's “Angry Birds” – one of the world’s most-played games with 5 billion downloads – is the new focus for Ion8’s latest range of eco-friendly water bottles.

“We are delighted to be able to extend our rapidly growing range with these exciting Angry Birds designs; the franchise has always promoted movement, activity and fun – and what better way to recover than making sure to hydrate. Drinking water doesn’t have to be boring,” says Sheryar Adam, director, Ion8. “Whilst we have traditionally designed products in-house, we are very excited to be able to join forces with Red, Chuck, Bomb and the rest of the Bird Gang to bring this message to ‘Angry Birds’ fans all over Europe.”

“We are excited about this wonderful range of ‘Angry Birds’ water bottles,” says Katri Chacona, director, brand licensing, Rovio. “It’s a great new category for the brand and a fun way for the fans to keep themselves hydrated.”

Available for purchase via Ion8 and Amazon, the partnership deal for licensed water bottles was brokered by IMG and follows a range of collaborations from Netflix adaptations to location-based experiences and crossovers with games such as “Roblox” and “Minecraft.”