Allied Esports, GRID Team for Esports Betting 2

Allied Esports deal will focus on the Counter-Strike: Global Offensive Legend Series events.
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August 21, 2020

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Allied Esports has announced a licensing agreement with esports data provider, GRID, for the monetization of data and video rights to the company’s Counter-Strike: Global Offensive Legend Series events.

The deal sees Allied Esports leverage GRID’s proprietary data solution and integrate it into Legend Series events. It will allow the company to deliver real-time data to regulated bookmakers and sports betting platforms.

This multiyear deal will launch with the CS:GO Legend Series tournament later this month. The partnership, along with the licensing and sponsorship deal with naming rights partner, marks the first time Allied Esports will offer the use of data and video rights for the enhancement of regulated consumer betting.

“The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience,”

says Frank Ng, chief executive, Allied Esports Entertainment. “With a global network of properties and popular tournament brands endorsed by leading data platforms, Allied Esports is well positioned to be a major content provider for the projected $20 billion esports betting market.”

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