The deal sees Allied Esports leverage GRID’s proprietary data solution and integrate it into Legend Series events. It will allow the company to deliver real-time data to regulated bookmakers and sports betting platforms.
This multiyear deal will launch with the VIE.gg CS:GO Legend Series tournament later this month. The partnership, along with the licensing and sponsorship deal with naming rights partner VIE.gg, marks the first time Allied Esports will offer the use of data and video rights for the enhancement of regulated consumer betting.
“The interest and growth of esports wagering creates an incredible amount of value around secure, official statistics, and we’re excited to partner with GRID to deliver an enriched, data-driven version of our Legend Series events to an even broader audience,”
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