AGP Boosts Care Bears' Digital Presence

Then in July, a new partnership with Bare Tree Media will debut with Care Bears emoticons, stickers and themes launching in leading messenger apps such as "Band," "Blackberry Messenger" and "Viber." A continued partnership with Iconicfuture will also bring new Care Bears home screen themes to Apple and Android users via CocoPPa and CocoPPa Launcher.

In August, the Care Bears’ first appisode titled “Care Bear-a-Thon” will rollout with partner Plumzi. The animated episodes will stop periodically and invite viewers to interact with characters. A second appisode titled “In a Flash” will launch in October.

Finally, this fall partner PlayDate Digital will begin releasing Care Bears digital storybooks. The first,

Sleepytime: Rise and Shine

will include three brand-new Care Bears-inspired songs.

“We are excited to be working with innovative partners who are passionate about developing new interactive experiences for the Care Bears,” says Megan Buettner, head of creative and new media, AGP. “We look forward to creating new ways for fans to enjoy the brand in 2015, and beyond."