AGP Boosts Care Bears' Digital Presence

American Greetings Properties is expanding the Care Bears' digital offerings with plans to launch six new mobile apps this year.

April 6, 2018

AGP Boosts Care Bears' Digital Presence

American Greetings Properties is expanding the Care Bears' digital offerings with plans to launch six new mobile apps this year in categories that span entertainment, books, interactive storybook, comic books and games.

Beginning in June, partner Lion Forge will launch a series of interactive comic books on all platforms that will complement physical goods available at specialty retailers in 2016.

Then in July, a new partnership with Bare Tree Media will debut with Care Bears emoticons, stickers and themes launching in leading messenger apps such as "Band," "Blackberry Messenger" and "Viber." A continued partnership with Iconicfuture will also bring new Care Bears home screen themes to Apple and Android users via CocoPPa and CocoPPa Launcher.

In August, the Care Bears’ first appisode titled “Care Bear-a-Thon” will rollout with partner Plumzi. The animated episodes will stop periodically and invite viewers to interact with characters. A second appisode titled “In a Flash” will launch in October.

Both appisodes will be available on multiple platforms and will be localized in key markets.

Finally, this fall partner PlayDate Digital will begin releasing Care Bears digital storybooks. The first,

Sleepytime: Rise and Shine

will include three brand-new Care Bears-inspired songs.

“We are excited to be working with innovative partners who are passionate about developing new interactive experiences for the Care Bears,” says Megan Buettner, head of creative and new media, AGP. “We look forward to creating new ways for fans to enjoy the brand in 2015, and beyond."

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