Adidas, EA Team for ‘FIFA 20’ Esports

Debuting at the FUT ChampionCup Stage I online competitive event in November, the Adidas match ball will be available to global competitors at the event and to those watching the esports event via Twitch, and will be unlockable in dedicated content packs.

“At Adidas, we believe that sport has the power to change and transform lives – but this is no longer limited to what takes place on the field,” says Florian Att, global vice president, global brand communications, Adidas. “With the growth of esports, we’re seeing a whole new category of athletes emerge, whose game requires a unique set of skills, training and mindset. We are just as committed to helping support their game, to be the best they can be, through innovative partnerships, specially designed products, as well as physical and mental training tools to help enhance their game. We’re excited to be at the forefront of this new category of sport.”

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Designed to mimic natural, realistic movement, the official Adidas licensed ball takes into account which part of the foot strikes the ball as well as turf, weather and spin.