Activision Steps into 'Call of Duty' Shoe Deal

Activision Blizzard has signed a deal with Supra Footwear for a limited-edition shoe collection inspired by the upcoming video game, “Call of Duty: Black Ops 4.”
License Global

February 14, 2019

Activision Steps into 'Call of Duty' Shoe Deal

Collaborations Licensing participated in the deal. 

“Call of Duty: Black Ops 4” is set to hit store shelves Oct. 12.

The “Blackout” range will offer a pair of limited-edition shoes, a long-sleeve shirt and a hoodie. The line features color and references to the game’s battle-royale style blackout mode.

“Supra is excited to work with one of the most popular video game and entertainment franchises in the world to develop a limited-edition capsule collection that honors the newest ‘Call of Duty’ release, says Ace Rice, creative director, Supra.

“In collaboration with Activision, our teams worked hard to deliver something special that spoke to both brands in a fun and new way.

Activision Blizzard is exhibiting at Brand Licensing Europe at stand E60.

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