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Activision Plugs in with Uniqlo, McFarlane Toys

Activision has partnered with Uniqlo, a global casual apparel retailer, and McFarlane Toys for a score of merchandise inspired by its portfolio of properties from both Activision and Blizzard Entertainment.

License Global

May 18, 2018

1 Min Read

First, Uniqlo has signed on to work with Blizzard Entertainment for a collection of t-shirts inspired by titles like “World of Warcraft,” “Overwatch,” “Hearthstone,” “Diablo III,” “StarCraft II” and “Heroes of the storm.” The collection will be available online at Uniqlo.com, beginning June 11. Additionally, “World of Warcraft” and “Overwatch” shifts from the collection can be previewed during Licensing Expo, May 22-24.

Meanwhile, McFarlane Toys is collaborating with Activision for its first-ever line of realistic “Call of Duty” collector figures. The lineup will include detailed figures modeled after characters John “Soap” MacTavish, Simon “Ghost” Riley and Donnie “Ruin” Walsh and will feature in-game authentic weaponry and accessories. The figures will be showcased in branded collector blister card packaging and will be available in mass market and specialty channels this September.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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