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Activision Blizzard Consumer Products Group Celebrates 40 Years of Activision

In honor of its 40th anniversary, Activation Blizzard is due to launch new lines of consumer products surrounding both retro and contemporary franchises.

License Global

June 5, 2019

1 Min Read

In honor of its 40th anniversary, Activation Blizzard is due to launch new lines of consumer products surrounding both retro and contemporary franchises.

Celebrations surrounding the 40th anniversary of Activision will see a range of new consumer products arrive this fall. Collections will span generations thanks to the reemergence of iconic characters such as Crash Bandicoot and Spyro as well as timeless video game franchises such as Call of Duty.

Adding to the product lines celebrating Activision’s past, present and future, companies such as Astro, McFarlane, Scuf Gaming, Surreal and Rubber Road will produce new Call of Duty licensed programs; such as the new high-end Call of Duty capsule collection by international streetwear brand DRKN.

Following the recent announcement of Call of Duty: Modern Warfare, Activision Blizzard Consumer Product Group has also confirmed plans with Bioworld, KontrolFreek, New Era and international companies Pyramid and Fashion UK to produce a range of products surrounding the remastered title’s fall launch.

The Blizzard side of the group is also expanding its reach through 2019, building on recent launches such as LEGO’s Overwatch product line with master toy licensee Hasbro; expanding its range with Overwatch Ultimate’s Action Figures, Overwatch Monopoly, NERF Blasters and new clothing lines with Uniqlo surrounding Overwatch and World of Warcraft as part of its Spring/Summer 2019 collection.

Funko has also released its latest wave of Overwatch Pops! while in publishing, Insight Edition has brought Overwatch: The Official Cookbook to the players and Scholastic has produced a World of Warcraft Traveler book series due out later this year.

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License Global

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