Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
June 5, 2019
In honor of its 40th anniversary, Activation Blizzard is due to launch new lines of consumer products surrounding both retro and contemporary franchises.
Celebrations surrounding the 40th anniversary of Activision will see a range of new consumer products arrive this fall. Collections will span generations thanks to the reemergence of iconic characters such as Crash Bandicoot and Spyro as well as timeless video game franchises such as Call of Duty.
Adding to the product lines celebrating Activision’s past, present and future, companies such as Astro, McFarlane, Scuf Gaming, Surreal and Rubber Road will produce new Call of Duty licensed programs; such as the new high-end Call of Duty capsule collection by international streetwear brand DRKN.
Following the recent announcement of Call of Duty: Modern Warfare, Activision Blizzard Consumer Product Group has also confirmed plans with Bioworld, KontrolFreek, New Era and international companies Pyramid and Fashion UK to produce a range of products surrounding the remastered title’s fall launch.
The Blizzard side of the group is also expanding its reach through 2019, building on recent launches such as LEGO’s Overwatch product line with master toy licensee Hasbro; expanding its range with Overwatch Ultimate’s Action Figures, Overwatch Monopoly, NERF Blasters and new clothing lines with Uniqlo surrounding Overwatch and World of Warcraft as part of its Spring/Summer 2019 collection.
Funko has also released its latest wave of Overwatch Pops! while in publishing, Insight Edition has brought Overwatch: The Official Cookbook to the players and Scholastic has produced a World of Warcraft Traveler book series due out later this year.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like