Activision Blizzard Brings Esports to E-commerce

The multi-year deal will produce a new e-commerce platform dedicated to the Overwatch League, designed to help fans engage with their favorite teams through ongoing ranges of licensed products.

In China, the Overwatch League’s official e-commerce presence on Alibaba Group’s Tmall was launched by Baozun at the close of May, while new partnerships with New Era, Starter, G-III, Outerstuff and Upper Deck, who will create the first ever trading card program for Esports.

In addition to the slew of new partnerships, Funko will be expanding on the Overwatch League’s connection with its growing fanbase with league-themed Pop! Vinyl SKU later this year.