Activision Appoints Merchantwise for Australia, New Zealand Licensing

Activision’s catalog will have representation in Australia and New Zealand.

February 2, 2021

Australia’s Merchantwise Licensing has announced its appointment as Activision’s licensing agent in Australia and New Zealand. Merchantwise Licensing will seek Australian and New Zealand licensing opportunities for Activision’s many brands, including “Call of Duty.”

Activision will also seek licensing opportunities for the “Crash Bandicoot” franchise, including “Crash Team Racing” and the newly-released “Crash Bandicoot 4 – It’s About Time” which was released in October last year.

Merchantwise Licensing will also represent Activision’s classic game series, “Spyro The Dragon,” as well as the company’s publishing titles, including three of Atari’s top 10 best-selling games of all time – “Pitfall,” “Grand Prix” and “River Raid” in the Australian and New Zealand markets.

“Merchantwise Licensing prides itself on its gaming and digital licensing expertise and we are incredibly thrilled to be welcoming Activision to our portfolio of pedigree brands,” says Kerryn McCormack, general manager, Merchantwise

Licensing. “With exceptional brands like ‘Call of Duty,’ ‘Crash’ and ‘Spyro’ as well as all the Classics range, Activision is one of the top game publishers in the world and globally recognized for its fun, thrilling and engaging entertainment experiences. We can’t wait to explore local licensing opportunities for Activision and to provide fans with a fully immersive merchandise experience with their favorite gaming brands.”