7-Eleven is teaming up with Bandai Namco Entertainment America and its video game, “PAC-MAN,” to reward customers with the chance of winning prizes. 7-Eleven, Speedway and Stripes stores will help customers reach new levels with giveaways, an exclusive 7Collection merchandise drop and new limited-time-only beverages inspired by the “PAC-MAN” game. 

Customers who make purchases via 7Rewards, Speedy Rewards or 7NOW Delivery have the chance to score a home arcade setup, exclusive merch, hand-held arcade games and more – all inspired by the original “PAC-MAN” arcade game. Loyalty members can also purchase participating products like Slurpee drinks, coffee drinks and all varieties of Celsius and Red Bull products for more chances to win. 

The home arcade setup includes a custom 7-Eleven x “PAC-MAN” or Speedway x “PAC-MAN” arcade cabinet and a collection of “PAC-MAN”-branded accessories including an air hockey table, tabletop arcade machine, swivel stool and a classic arcade rug.  

“Our customers love a little friendly competition … and ‘PAC-MAN’ is an undeniably popular game we’ve known and loved for decades,” says Marissa Jarratt, executive vice president and chief marketing officer, 7-Eleven. “We are thrilled to bring these two iconic brands together to take game play to the next level. We’re chomping at the bit to deliver a dose of that ’80s nostalgia and can’t wait to see our customers enjoy this collab.” 

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Participating stores will temporarily rename some of their beverages after PAC-MAN’s foes: BLINKY, PINKY, INKY and CLYDE. Now through April 11, customers can enjoy CLYDE’s Coffee Blend or a limited-time PINKY's Strawberry White Chocolate Cappuccino. The other two Ghosts will be heading in-store starting April 12, when customers can sip on INKY's Blueberry Raz or BLINKY's Cherry Slurpees. 

“’PAC-MAN’ has been delighting game players since the classic arcade days, and any time we can bring that nostalgia back to fans is a thrill,” says Susan Tran, senior director, brand development, PAC-MAN, Bandai Namco Entertainment America. “7-Eleven and ‘PAC-MAN’ have a shared history that spans back decades when their first partnership launched in the 1980s. Now we have the opportunity to team up with 7-Eleven again and power up a whole new program that is packed with ‘PAC-MAN’ prizes, merchandise and gameplay for customers new and old to enjoy.” 

Exclusive 7-Eleven x “PAC-MAN” merchandise is available now at 7Collection.com and coming soon to select stores. The drop includes a variety of retro T-shirts and sweatshirts, baseball and bucket hats, socks, stickers, pins and more featuring 7-Eleven products and “PAC-MAN” characters. 

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