“The Sims FreePlay'' will bring LEGO DOTS’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio work.

The collaboration will feature a limited-time LEGO DOTS x The Sims live event and a free LEGO DOTS pack, both of which are officially available from June 13 until July 24. The event allows players to complete a series of activities to unlock the exclusive items by crafting at arts and crafts stations to gather resources throughout the event. 

Once players have collected enough resources, they can unlock up to ten exclusive DOTS products to put in their Sims' virtual home. The products include real-life products like a banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray and ice cream picture frame, plus an outfit for preteen Sims, wallpapers, flooring and home décor. 

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"We want to connect with LEGO DOTS fans in a new way and introduce DOTS to passionate 'Sims FreePlay' players," says Marjorie Satgé Lopez, global marketing manager, LEGO. "We can't wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it's through crafting jewelry, decorating their Sims' houses with DOTS-inspired items, creating a LEGO DOTS message board design, or sharing their creations with other like-minded fans on social media." 

"Our game developers worked directly with the LEGO DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve," says Danni Hindi, game producer, "The Sims FreePlay." "Both 'The Sims FreePlay' mobile game and DOTS are suited to be taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game – the patterns, likeness and item scale – it took a lot of time and effort to get it absolutely right."