Sponsored By

‘The Sims FreePlay’ and LEGO DOTS Team Up

Players can unlock limited edition items until July 24.

License Global

June 15, 2022

2 Min Read
In-game image of limited-edition LEGO DOTS items in "The Sims FreePlay."
In-game image of limited-edition LEGO DOTS items in "The Sims FreePlay."EA/LEGO

“The Sims FreePlay'' will bring LEGO DOTS’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio work.

The collaboration will feature a limited-time LEGO DOTS x The Sims live event and a free LEGO DOTS pack, both of which are officially available from June 13 until July 24. The event allows players to complete a series of activities to unlock the exclusive items by crafting at arts and crafts stations to gather resources throughout the event. 

Once players have collected enough resources, they can unlock up to ten exclusive DOTS products to put in their Sims' virtual home. The products include real-life products like a banana pencil holder, candy land bracelet, message boards, rainbow bracelet, stick-on canvas, stitch-on canvas, panda tray and ice cream picture frame, plus an outfit for preteen Sims, wallpapers, flooring and home décor. 

Read More: Funko Partners with The Sims Freeplay for Spooky Funkoween Update

"We want to connect with LEGO DOTS fans in a new way and introduce DOTS to passionate 'Sims FreePlay' players," says Marjorie Satgé Lopez, global marketing manager, LEGO. "We can't wait to see the engagement from fans who fully emerge themselves in the Live Event and free pack, whether it's through crafting jewelry, decorating their Sims' houses with DOTS-inspired items, creating a LEGO DOTS message board design, or sharing their creations with other like-minded fans on social media." 

"Our game developers worked directly with the LEGO DOTS team for their guidance so that we could ensure that players felt their Sims were accurately interacting with the real-life products from their retail line, and we are excited about what we were able to achieve," says Danni Hindi, game producer, "The Sims FreePlay." "Both 'The Sims FreePlay' mobile game and DOTS are suited to be taken with you on the go, everywhere and anywhere! We are extremely excited to bring DOTS sets into our game – the patterns, likeness and item scale – it took a lot of time and effort to get it absolutely right." 

Read more about:

LEGOElectronic Arts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like