‘SpongeBob SquarePants’ and ‘Teenage Mutant Ninja Turtles’ Join ‘Roblox’

Gamefam brings Paramount franchises to “Roblox” to reach audiences with new experiences.

License Global

February 15, 2023

Paramount and GameFan logos, respectively. Paramount/GameFam

Game developer, Gamefam, has announced its partnership with

Paramount Consumer Products

and

Nickelodeon

to bring two franchises, “

SpongeBob SquarePants

” and “

Teenage Mutant Ninja Turtles

,” to “Roblox.”

“We are creating immersive new experiences on ‘

Roblox

’ to let the millions of ‘SpongeBob SquarePants’ and ‘Teenage Mutant Ninja Turtles’ fans inside these worlds play and explore alongside the iconic characters they know and love,” says Doug Rosen, senior vice president, games and emerging media, Paramount. “Expanding both franchises to new platforms is a critical part of our gaming strategy and Gamefam’s expertise creating and managing live-operated worlds at scale makes them an ideal partner for us to connect audiences with our content on ‘Roblox.’”

“We are honored to partner with Paramount to bring these iconic properties to new audiences in metaverse gaming,” says Ricardo Briceno, chief business officer, Gamefam. “Globally beloved fan-favorite properties like ‘SpongeBob SquarePants’ and

‘Teenage Mutant Ninja Turtles’ are the exact types of brands ‘Roblox’ audiences engage with on a massive scale and Gamefam is uniquely positioned to make them successful on the platform.”

The “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles” standalone experiences in “Roblox” will launch later this year.