‘Project Makeover’ and ‘Queer Eye’ Team Up to Combine TV and In-Game Transformations

“Project Makeover” players can work with the “Queer Eye” team in-game to transform lives.
License Global

April 20, 2022

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Queer Eye fans can unleash their creativity in an exclusive partnership with “Project Makeover,” Magic Tavern’s mobile game. In the “Queer Eye” partnership, the cast joins “Project Makeover” characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes and gems to transform clients into stylish trend-setting mavens. 

The partnership, which was facilitated by IMG, will see the Fab Five take over the “Project Makeover” Time Makeover. Instead of the game’s usual characters, players get to work with the Fab Five through a series of fun tasks throughout the game.  

“For the past five years, fans have seen the Fab Five perform makeovers around the world, and for the first time, they’ll have the opportunity to create their own iconic transformations on ‘Project Makeover,’” says David Colins, chief executive officer, Scout Productions, and creator behind “Queer Eye.” “We’re thrilled about this partnership with Magic Tavern and can’t

wait to see what fans come up with alongside Bobby, Tan, Karamo, Jonathan and Antoni.” 

“We are thrilled to be able to team up with Queer Eye,” says Mike Chera, creative director, Magic Tavern. “We wanted the best for the Fab Five – we worked directly with them for their guidance so that we could ensure that players felt they were interacting with the characters from the show, and we are excited about what we were able to achieve. We are extremely excited to bring the real-life characters into our game – their appearance and likeness and expressions – takes a lot of time and effort to get it absolutely right.” 

The “Queer Eye” partnership and Fab Five appearances will be available to all “Project Makeover” players for a limited time. 

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