Video game brand set to expand in 2023 and beyond.

License Global

December 14, 2022

1 Min Read
Anniversary image.
Anniversary image.PlaySide Studios

Ten years ago, “Dumb Ways to Die” became one of the major breakout viral video hits of 2012, with its brand of quirky humor and catchy tune spreading a serious message about transport safety. To celebrate this milestone and the penning of a new deal with Netflix, PlaySide Studios Limited has revealed more information about upcoming titles, including “Dumb Ways to Draw 2” and “Dumb Ways to Die 4” set for a 2023 release.  

“Initially created by Metro Trains Melbourne with the goal of making us all a bit safer, PlaySide was invited to create games based around the franchise and expand the world,” says Gerry Sakkas, chief executive officer, PlaySide Studios. “In 2021, we were delighted to have acquired the full rights.” 

PlaySide Studios has released five “Dumb Ways to Die” games and the characters have carried over into the Web3 space, where a BEANS NFT collection was released in 2022.  

“The newest addition to the brand is ‘Dumb Ways to Sleep’, a subscription-based meditation app produced in partnership with Peaceful Kids, whose childhood mindfulness experts were consulted to help create calming content,” says Ben Kelly, general manager, Dumb Ways, PlaySide Studios. 

“PlaySide is dedicated to treasuring the iconic Dumb Ways brand and will continue to generate new and exciting titles now and into the future,” adds Sakkas.   

Related:PlaySide Studios and MGM Launch ‘Legally Blonde’: The Game

Click here for more on the brand anniversaries that are coming up in 2023.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like