‘Call of Duty’ Extends Licensing Program with MENA Partnership

New deal will allow for “Call of Duty” to expand into accessories, homewares and more.

License Global, Content Editor

May 11, 2022

1 Min Read
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“Call of Duty” has partnered with Middle Eastern manufacturer and distributor of licensed products, Trucare, expanding the brand licensing program into the Middle East, North Africa (MENA) region. The partnership, brokered by Beanstalk’s specialist digital media division, Tinderbox, will see “Call of Duty” expand its consumer product reach into these new territories with adult apparel, accessories, homeware and gifting among other items. Recently, Activision, creator of "Call of Duty," signed a deal with Koyo for collectables for the game.

"We are delighted to bring ‘Call of Duty’ and Trucare together in this partnership to bring ‘Call of Duty’ products to consumers in this growing region,” says Catherine Hupin, associate director of brand management, Tinderbox. “The MENA gaming market has quickly emerged as a crucial growth market for the global gaming industry, which presents exciting opportunities for licensees. Our licensing programs with ‘Call of Duty’ in existing regions have proved to be a great success, and we're proud to see our work with the leading game growing into new territories."  

“I am just as excited to see the fruition of this move as I know all parties will symbiotically benefit from it,” says Mustafa Zoeb, chief executive officer, Trucare. “With the acquisition of more brands and licenses such as ‘Call of Duty,’ we are constantly building our portfolio to be able to serve the region from a stronger position."

  

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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