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‘Super Mario’ Levels Up with Bloomingdale’s

Jeremy Scott, Danielle Nicole, Schutz and more are on board for a collaboration between the retailer and classic gaming franchise.

NORTH AMERICA–Nintendo has partnered with Bloomingdale’s for a spring campaign inspired by the “Super Mario” franchise.

Dubbed Let’s Play, the collaboration will see imagery and themes from the popular video game franchise displayed across a variety of men’s and women’s goods including t-shirts, handbags and sneakers from designers such as Marc Jacobs, Danielle Nicole, Schutz and more.

To celebrate the new theme, the department store will also host a series of in-store events and activations on March 10, which is also known as Mario Day.

The Let’s Play collection will be available at all Bloomingdale’s locations and online at Bloomingdales.com. A full-scale launch–including gaming stations and classic games–will take place at the retailer’s SoHo location in New York City next month.

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