Viacom International Media Networks has appointed Elena Balmont to the position of general manager, VIMN Russia & CIS.
Based in Moscow, Balmont will be responsible for the operational and strategic management of VIMN’s business in Russia & CIS–currently comprised of 11 channels including global brands Nickelodeon, Paramount Comedy and MTV–while seeking out new opportunities to grow the business further in the region.
Balmont will continue to extend VIMN’s reach and portfolio of popular properties, with ultimate oversight of local activities across all lines of business and creative, including programming, production, creative, digital media, advertising and program sales, distribution, talent and music and consumer products.
“Russia is a top priority for VIMN with excellent momentum already building across the business including milestone successes in 2012 with the launch of Paramount Comedy and Nickelodeon’s increased distribution to more than 6 million households,” says David Lynn, executive vice president and managing director, VIMN U.K., Australia, Russia and Eastern Europe. “Elena’s expert insight and relationships within the Russian market, coupled with her tremendous track record, will be instrumental in driving VIMN’s next phase of growth and expansion.”
Balmont joins VIMN from Content Union where she was deputy chief executive officer. While there, she was responsible for new business development, ad sales, sponsorship growth and the rebranding of two key channels. Prior to working for Content Union, Elena spent 12 years at the Russian TV network CTC Media.