USCPG Taps Beanstalk for Licensing Initiatives

Universal Studios Consumer Products Group selected The Beanstalk Group to manage its entertainment licensing program in the U.S. As part of the deal, Universal will remain responsible for global licensing and retail strategies as well as building brand recognition for its catalog while The Beanstalk Group will have licensing management responsibility for select properties and categories, including children’s series “Curious George” and “The Land Before Time”; upcoming movies including The Mummy: Tomb of the China Warrior due July 2008; Hellboy 2: The Golden Army due August 2008; The Tale of Despereaux due holiday 2008; and Universal Library retro classics such as Scarface and Universal Studios’ Monsters.

Universal’s day-to-day operation will remain under the direction and control of Cindy Chang, vice president of worldwide business development, and Debbie Luner, vice president of worldwide marketing and brand management. The Beanstalk Group assembled key talent from diverse media, entertainment, retail, and marketing backgrounds to provide the full-service expertise necessary to ensure the success of the Universal Studios licensing program and will expand its presence in Los Angeles in the coming months.