Universal to Rep Uglydoll

Universal Partnerships & Licensing has signed on to represent Pretty Ugly’s Uglydoll franchise across all digital platforms including games, apps, widgets and virtual goods.

The studio already has ties with the brand, as Illumination Entertainment is currently developing an animated film about the brand’s characters.

"Uglydoll is a beloved brand and a household name around the globe," says Stephanie Sperber, president, Universal Partnerships & Licensing. "The unique world in which these distinctive characters exist will translate perfectly across digital platforms, and our goal will be to find digital creative partners committed to maintaining the Uglydoll voice and staying true to the Uglydoll's core independent spirit."