Unilever Expands Matey Bath Line


Unilever U.K. is adding to the portfolio for the U.K.’s No. 1 kids’ bathing brand, Matey, in a new partnership with H&A for bath accessories.

Among the products that will be included in the new line are a Matey Magic facecloth, character nail brushes, bathtime skittles and bath crayons.

The new bath accessories range, which will launch in spring 2014, is targeted to kids ages 3 to 6 and will feature the brand characters Max and Molly.

“We are confident that bringing Unilever’s iconic bathtime brand Matey to market in a selection of bath accessories will be a winning combination for retailers,” says Julie McCleave, head of licensing, Unilever U.K. “Matey is an instantly recognizable bathtime brand and a perfect fit for H&A due to their experience and expertise in the washing and bathing sector for over 25 years.”