Pretty Ugly has signed a publishing deal with Viz Media to develop a new series of original graphic novels based on the Uglydoll plush character toys.
The Uglydoll series is scheduled to launch in summer 2013 under the VIZ Kids imprint.
The graphic novel series will transport readers to a diverse universe home to Wage, Babo, Ox and Ice-Bat, where ugly just means unique and different.
“Uglydoll is an iconic pop culture brand that has helped to question and redefine the very definitions of ugly and cute,” says Beth Kawasaki, senior editorial director, Viz. “Each Uglydoll is unique and possesses its own distinctive characteristics and personalities that everyone can relate to. These adorable and highly original characters will come to life in a series of fun, and funny, adventures.”