TV-Loonland Eyes International Markets for “Little Princess”

TV-Loonland appointed Martin Yaffe International as a toy licensee for preschool show “Little Princess” (produced by The Illuminated Film Company). The company plans a range of products including figures, plush, and inflatables, as well as wheeled and educational activity toys. First products are expected to hit store shelves in the UK and Ireland in February 2008.