TRU Warms Up for Hunger Games

Toys ‘R’ Us is helping fans prepare for the Aug. 18 DVD release of Lionsgate’s The Hunger Games with dedicated boutiques at stores across the country and online.

“The Hunger Games has quickly become one of the most popular properties in the world, and from dolls to charm bracelets, shoppers are sure to find the broadest assortment of products based on the film at Toys ‘R’ Us,” says Lisa Harnisch, senior vice president, general merchandise manager, Toys ‘R’ Us, U.S. “We worked closely with Lionsgate to create a one-stop shopping destination for fans as they anxiously count down the time until the DVD and Blu-Ray release.”

The boutiques showcase a broad assortment of The Hunger Games merchandise, including Mockingjay pins, action figures, backpacks and t-shirts.

“Toys ‘R’ Us has been a terrific partner in helping bring the full experience of The Hunger Games to a wide audience,” says Ron Schwartz, executive vice president and general manager of home entertainment, Lionsgate. “They have created a place where fans of all ages will find a variety of unique merchandise that continues their connection to this thrilling film.”

Toys ‘R’ Us will also be hosting a series of events to help fans celebrate. Close to 100 Toys ‘R’ Us stores in the U.S. will open their doors shortly before midnight on Aug. 18, to give customers the chance the DVD the moment it’s available. Earlier in the day, Toys ‘R’ Us Times Square will host a special appearance by Amandla Stenberg, who played Rue in the film.