Toys ‘R’ Us has announced a new partnership with Canadian maternity fashion brand Thyme Maternity to bring maternity apparel and accessories to Babies ‘R’ Us in the U.S., marking the U.S. debut of the brand.
The Thyme Maternity collection at Babies ‘R’ Us features a comprehensive assortment of maternity fashions including sweaters, cardigans, denim, work wear, blouses, dresses, activewear, lingerie, nursing tops and nursing bras.
“Part of what sets Babies ‘R’ Us apart as a specialty retailer is our differentiated assortment of products not only for babies, but for new and expectant moms at every stage of their pregnancy and beyond,” says Richard Barry, executive vice president and chief merchandising officer, Toys ‘R’ Us. “We are proud to partner with Thyme Maternity, a market leader, to give U.S. moms-to-be an exciting new choice in maternity fashion.”
The new collaboration expands on an existing partnership between Thyme Maternity and Toys ‘R’ Us Canada that brought the clothing line to 20 Babies ‘R’ Us stores in Canada.
The new Thyme Maternity collection is available now on the Babies ‘R’ Us website and will be featured in dedicated maternity boutiques in approximately 150 Babies ‘R’ Us stores nationwide in the coming weeks.